| Titel: | Fenomen psich blogów: zabawa czy biznes? Motywacje osób prowadzących blogi na temat psów [The phenomenon of blogs about dogs – fun or business? Bloggers’ motivation]; |
|---|---|
| Beteiligte: | , |
| In: | Studia Medioznawcze [Media Studies], 73, 2018, 2, S. 131-143 |
| veröffentlicht: |
Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Publishing House Faculty of Journalism, Information and Book Studies, University of Warsaw |
| Medientyp: | Artikel, E-Artikel |
| ISSN: |
1641-0920
2451-1617 |
|---|---|
| EISSN: | 2451-1617 |
| veröffentlicht in: | Studia Medioznawcze [Media Studies] |
| Sprache: | Polnisch |
| Schlagwörter: | |
| Kollektion: | CEEOL Central and Eastern European Online Library sid-53-col-ceeol |
Blogs run by dogs’ owners is one of the newest Internet phenomena. The goal of the article is to investigate motivations of bloggers by examining blogs about dogs. The research was conducted with the use of online questionnaire and content analysis. The results confirmed that the bloggers are mainly motivated by their passion; financial aspects of running a blog are therefore not important. The research shows an enormous creative power of studied social actors, and proves that the trend of commercialization of blogging is not as omnipotent as it seems. |