| Titel: | Еволюция на подхода към потребителя – от статистическа единица към личност [Customer Approach Evolution from Statistical Figure to Personality]; |
|---|---|
| Beteiligte: | |
| In: | Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication], 25, 2018, 1, S. 389-404 |
| veröffentlicht: |
Софийски университет »Св. Климент Охридски«
Sofia University »St. Kliment Ohridski« |
| Medientyp: | Artikel, E-Artikel |
| ISSN: |
1311-4883
|
|---|---|
| veröffentlicht in: | Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication] |
| Sprache: | Bulgarisch |
| Schlagwörter: | |
| Kollektion: | CEEOL Central and Eastern European Online Library sid-53-col-ceeol |
This article examines the challenges of the customer audience segmenting process, arising from the market differentiation and the consumer sovereignty in modern developed societies. The text describes traditional and innovative customer groups targeted approaches to focusing on audiences' psychographic profiles and the opportunities they provide in marketing communications planning. |