| Beteiligte: | , , , |
|---|---|
| In: | Marketing Science, 31, 2012, 1, S. 138-156 |
| veröffentlicht: |
Institute for Operations Research and the Management Sciences (INFORMS)
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 138-156 |
|---|---|
| ISSN: |
0732-2399
1526-548X |
| DOI: | 10.1287/mksc.1110.0672 |
| veröffentlicht in: | Marketing Science |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |
<p>We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP designs. We compare incentive-compatible CP to incentive-compatible CBC in a series of three experiments (one online study and two eye-tracking studies). Our results suggest that CP induces respondents to consider more of the profile-related information presented to them compared with CBC.</p> |