Beteiligte: | , |
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In: | Journal of Public Policy & Marketing, 30, 2011, 2, S. 264-278 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 264-278 |
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ISSN: |
0743-9156
|
DOI: | 10.1509/jppm.30.2.264 |
veröffentlicht in: | Journal of Public Policy & Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>In general, communities throughout the world hold that children have a fundamental right to play. Public policies and laws have long aimed to promote play by providing a range of financial and material resources. Toy libraries are an important resource that can provide children with vital developmental tools for play by allowing families to borrow toys in a process similar to public book libraries. An empirical study of a contemporary group of toy libraries explores how families use toy libraries to construct different social meanings. The toy library is an important way that parents can mediate their children's relationship with the marketplace. Moreover, different conceptualizations of citizenship are modeled within this institution based on the sharing of collective goods.</p> |