Beteiligte: | |
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In: | Journal of Advertising, 9, 1980, 1, S. 11-18 |
veröffentlicht: |
Board of Directors, American Academy of Advertising
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 11-18 |
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ISSN: |
1557-7805
0091-3367 |
veröffentlicht in: | Journal of Advertising |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Criteria are explained for judging deceptive or unfair advertising, especially when directed toward children. A model is presented for ascertaining deception in children's advertising, including the following steps: pre-examination of questioned advertisements, sample selection to obtain relevant and representative children, determine understanding level of children, measure appropriate responses, determine if deception exists, determine deception's impact, and make a final decision regarding continuation of the campaign or a cease and desist order with or without corrective advertising.</p> |