A Framework for Ascertaining Deception in Children's Advertising

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Barry, Thomas E.
In: Journal of Advertising, 9, 1980, 1, S. 11-18
veröffentlicht:
Board of Directors, American Academy of Advertising
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 11-18
ISSN: 1557-7805
0091-3367
veröffentlicht in: Journal of Advertising
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
sid-55-col-jstoras6
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VI Archive
JSTOR Business II Archive
Inhaltsangabe

<p>Criteria are explained for judging deceptive or unfair advertising, especially when directed toward children. A model is presented for ascertaining deception in children's advertising, including the following steps: pre-examination of questioned advertisements, sample selection to obtain relevant and representative children, determine understanding level of children, measure appropriate responses, determine if deception exists, determine deception's impact, and make a final decision regarding continuation of the campaign or a cease and desist order with or without corrective advertising.</p>