Beteiligte: | |
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In: | Journal of Advertising, 12, 1983, 4, S. 27-35 |
veröffentlicht: |
Board of Directors, American Academy of Advertising
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 27-35 |
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ISSN: |
0091-3367
1557-7805 |
veröffentlicht in: | Journal of Advertising |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Issue advertising usage will increase in the 1980s. But questionable effectiveness of this form of communication challenges business management to improve basic positioning strategies, achieve a better working relationship with advertising planners and executors, invest in better research efforts, and target interest groups more carefully.</p> |