Bibliographische Detailangaben
Beteiligte: Coe, Barbara J.
In: Journal of Advertising, 12, 1983, 4, S. 27-35
veröffentlicht:
Board of Directors, American Academy of Advertising
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 27-35
ISSN: 0091-3367
1557-7805
veröffentlicht in: Journal of Advertising
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
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Inhaltsangabe

<p>Issue advertising usage will increase in the 1980s. But questionable effectiveness of this form of communication challenges business management to improve basic positioning strategies, achieve a better working relationship with advertising planners and executors, invest in better research efforts, and target interest groups more carefully.</p>