%0 Article, E-Article %A Bolen, William H. %I Board of Directors, American Academy of Advertising %D 1989 %D 1989 %G English %@ 0091-3367 %@ 1557-7805 %~ adlr.link - Literatur für Kommunikations- und Medienwissenschaftler %T Review: Essentials of Advertising Strategy %V 18 %J Journal of Advertising %V 18 %N 1 %P 42-43 %U https://www.jstor.org/stable/4188711 %Z https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80MTg4NzEx %U https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80MTg4NzEx