| Beteiligte: | |
|---|---|
| In: | Journal of Advertising, 18, 1989, 4, S. 33-40 |
| veröffentlicht: |
Board of Directors, American Academy of Advertising
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 33-40 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| veröffentlicht in: | Journal of Advertising |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Asking the motives and nature of standards for deciding which ads are acceptable for publication, detailed descriptions of the standards, guidelines and day-to-day concerns were gathered from publishers and advertising managers of 164 magazines.</p> |