Beteiligte: | |
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In: | Discourse & Society, 7, 1996, 2, S. 187-207 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 187-207 |
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ISSN: |
0957-9265
1460-3624 |
veröffentlicht in: | Discourse & Society |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstoras14 JSTOR Arts & Sciences XIV Archive |
<p>Dating advertisements are the textual products of a discourse of commodification and marketization. They are certainly a prime site for witnessing the textual construction of self-and other-identities in the service of developing new relationships. Furthermore, close examination of a corpus of written and spoken dating advertisements reveals advertisers' resources for resisting full-blown self-commodification. Individuals can, to some extent, extricate themselves from the constraints of the media in which they operate. The analyses suggest that the moral case against 'pernicious commodification', as a recurrent contemporary discursive formation and as a threat to late-modern self-identities and relationships, is overstated.</p> |