| Titel: | Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the "Journal of Public Policy & Marketing"; |
|---|---|
| Beteiligte: | , , , |
| In: | Journal of Public Policy & Marketing, 32, 2013, S. 6-15 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 6-15 |
|---|---|
| ISSN: |
0743-9156
|
| veröffentlicht in: | Journal of Public Policy & Marketing |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing (JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission.</p> |