@article{ ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80NjIyMTE3, title = {Review: Media Planning: A Practical Guide}, journal = {Journal of Advertising}, volume = {15}, number = {3}, pages = {61-61}, author = {King, Robert L.}, publisher = {Board of Directors, American Academy of Advertising}, year = {1986}, issn = {0091-3367}, issn = {1557-7805}, language = {English}, url = {https://www.jstor.org/stable/4622117}, url = {https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80NjIyMTE3} }