The Politics of Consumption: A Re‐Inquiry on Thompson and Haytko’s (1997) “Speaking of Fashion”...

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Bibliographische Detailangaben
Beteiligte: Murray, Jeff B.
In: Journal of Consumer Research, 29, 2002, 3, S. 427-440
veröffentlicht:
The University of Chicago Press
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 427-440
ISSN: 0093-5301
1537-5277
DOI: 10.1086/344424
veröffentlicht in: Journal of Consumer Research
Sprache: Englisch
Kollektion: sid-55-col-jstoras4
sid-55-col-jstorbusiness1archive
sid-55-col-jstorbusiness
JSTOR Arts & Sciences IV Archive
JSTOR Business I Archive
JSTOR Business & Economics
Inhaltsangabe

<p>This article explores Thompson and Haytko’s (<xref ref-type="bibr" rid="rf42">1997</xref>) interpretation of fashion discourses by bringing together two opposing perspectives on consumers’ use of objects as signs. The first perspective assumes that the consumer has free reign in the play of signs (i.e., the consumer is constituting). The second assumes that the consumer is imprisoned by the signs and codes of the historical moment (i.e., the consumer is constituted). The dialectical and discursive tension between these two perspectives is used as an orienting framework in the hermeneutic analyses of 14 phenomenological interviews. Thompson and Haytko’s (<xref ref-type="bibr" rid="rf42">1997</xref>) findings/claims remain pertinent in a professional, middle‐class context. In addition, this research contributes to their lived hegemony premise by emphasizing the dominating tendencies of marketing systems.</p>