Bibliographische Detailangaben
Beteiligte: Cole, Robert H.
In: Journal of Marketing, 26, 1962, 4, S. 27-33
veröffentlicht:
American Marketing Association
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 27-33
ISSN: 0022-2429
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Inhaltsangabe

<p>For the first time, graduate students in marketing have available a summarized picture of the financial assistance available during 1962-1963 at leading business schools throughout the country. The fact that 68 institutions furnished detailed information for this first survey of financial aid points up the importance of providing this service for people interested in graduate work in the marketing field.</p>