Beteiligte: | |
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In: | Journal of Marketing, 25, 1961, 4, S. 15-21 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 15-21 |
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ISSN: |
0022-2429
|
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>In the post-World War II period the use of self-service has spread horizontally to practically all types of retail stores on the minimum-service level. Whether labeled "self-selection," "display merchandising," "selective open selling," "simplified selling," or something similar, all of these represent variously lesser degrees of the supermarket concept of self-service. Whatever it is called, it refers to a still rapidly developing technology co-ordinating the merchandise-presentation efforts of retail stores. This article summarizes the pressures that have been exerted upon retail stores to adopt self-service in greater measure and then identifies the main reasons why some stores prefer to extend more personalized service.</p> |