Bibliographische Detailangaben
Beteiligte: Regan, William J.
In: Journal of Marketing, 25, 1961, 4, S. 15-21
veröffentlicht:
American Marketing Association
Medientyp: Artikel, E-Artikel

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Umfang: 15-21
ISSN: 0022-2429
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Inhaltsangabe

<p>In the post-World War II period the use of self-service has spread horizontally to practically all types of retail stores on the minimum-service level. Whether labeled "self-selection," "display merchandising," "selective open selling," "simplified selling," or something similar, all of these represent variously lesser degrees of the supermarket concept of self-service. Whatever it is called, it refers to a still rapidly developing technology co-ordinating the merchandise-presentation efforts of retail stores. This article summarizes the pressures that have been exerted upon retail stores to adopt self-service in greater measure and then identifies the main reasons why some stores prefer to extend more personalized service.</p>