| Beteiligte: | |
|---|---|
| In: | Journal of Marketing, 31, 1967, 1, S. 1-3 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 1-3 |
|---|---|
| ISSN: |
0022-2429
|
| veröffentlicht in: | Journal of Marketing |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The author of this article is not angry. But he is deadly serious in questioning the significance of much of modern marketing. He believes that many aspects of the field of marketing are both irrelevant and unethical. Is he right or wrong?</p> |