| Beteiligte: | |
|---|---|
| In: | Journal of Marketing, 24, 1959, 1, S. 61-64 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 61-64 |
|---|---|
| ISSN: |
0022-2429
|
| veröffentlicht in: | Journal of Marketing |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Among the three classic categories of consumers' goods-shopping, convenience, and specialty goods-the "specialty" category sometimes has been relegated to minor importance. This article vigorously defends the primary importance of specialty goods in marketing theory. Four different reasons are given as evidence.</p> |