Review: Advertising and Promotion for Retailing: Text and Cases - Goldstucker, Jac L. (Journal of Marketing, 1973)
https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS8xMjQ5OTYz