The Internationalization of U. S. Franchise Systems: Progress and Procedures

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Bibliographische Detailangaben
Beteiligte: Walker, Bruce J., Etzel, Michael J.
In: Journal of Marketing, 37, 1973, 2, S. 38-46
veröffentlicht:
American Marketing Association
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 38-46
ISSN: 0022-2429
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
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Inhaltsangabe

<p>During the 1960s, franchising in the United States evolved from a specialized method of distribution to an "industry." With the domestic market now approaching maturity, franchisors are expanding into other countries. This article reports the results of a survey of the experiences, difficulties, and prospects of U. S. franchising systems expanding abroad.</p>