Beteiligte: | , |
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In: | Journal of Marketing, 38, 1974, 4, S. 47-55 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 47-55 |
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ISSN: |
0022-2429
|
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>During the past two decades, the system of Management by Objectives (MBO) has been widely adopted. Because of its common sense appeal, it has often been used without adequate consideration of the problems involved. This article is designed to improve the marketing manager's understanding of MBO by explaining its basic tenets, describing the process, and pointing out potential problems in implementation.</p> |