| Beteiligte: | |
|---|---|
| In: | Journal of Marketing, 41, 1977, 1, S. 15-18 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 15-18 |
|---|---|
| ISSN: |
0022-2429
|
| veröffentlicht in: | Journal of Marketing |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The author of "Would You Want Your Daughter to Marry a Marketing Man?" which created a stir when it appeared in JM ten years ago, reverses his field... in more ways than one.</p> |