Beteiligte: | |
---|---|
In: | Journal of Marketing, 51, 1987, 4, S. 111-116 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 111-116 |
---|---|
ISSN: |
0022-2429
|
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The author explores, for the third time in 21 years, the ethical problems in marketing. This time, second order moral effects of new international marketing frameworks are examined, with somewhat surprising ethical conclusions from a recanting author.</p> |