Beteiligte: | , , |
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In: | Journal of Consumer Psychology, 20, 2010, 3, S. 239-258 |
veröffentlicht: |
Elsevier
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 239-258 |
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ISSN: |
1057-7408
|
veröffentlicht in: | Journal of Consumer Psychology |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstoras4 JSTOR Arts & Sciences IV Archive |
<p>Consumers trying to watch or restrict what they eat face a battle each day as they attempt to navigate the food-rich environments in which they live. Due to the complexity of food decision making, consumers are susceptible to a wide range of social, cognitive, affective, and environmental forces determined to interrupt their intentions to restrict their dietary intake. In this article, we integrate literature from diverse theoretical perspectives into a conceptual framework designed to offer a better understanding of the antecedents, interruptions, and consequences of dietary restraint. We outline a path for researchers to investigate how restraint behaviors in the eating domain influence a wide variety of consumer psychological phenomena. It is our hope that a collective examination of this literature provides a lens that directs future research on food decision making and dietary restraint and empowers consumers to invest their cognitive and behavioral resources towards healthy eating behaviors.</p> |