Bibliographische Detailangaben
Beteiligte: Ozanne, Julie L., Anderson, Laurel
In: Journal of Public Policy & Marketing, 29, 2010, 1, S. 123-137
veröffentlicht:
American Marketing Association
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 123-137
ISSN: 0743-9156
veröffentlicht in: Journal of Public Policy & Marketing
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
sid-55-col-jstoras6
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VI Archive
JSTOR Business II Archive
Inhaltsangabe

<p>Community action research is an alternative research method that uses the community as the unit of analysis. This approach forges research alliances with relevant stakeholders in the community to explore and develop solutions to local problems. The authors explain this broad research approach and explore the principles that guide this methodology. In particular, the focus of this article is on the complexities and dilemmas of conducting community action research. The authors use the findings from a field study to illustrate these issues.</p>