Beteiligte: | , , |
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In: | Journal of Consumer Psychology, 21, 2011, 3, S. 354-361 |
veröffentlicht: |
Elsevier
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 354-361 |
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ISSN: |
1057-7408
|
veröffentlicht in: | Journal of Consumer Psychology |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstoras4 JSTOR Arts & Sciences IV Archive |
<p>Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to "retroactive interference," i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent-based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long-term memory, and reasons why interference occurs.</p> |