Bibliographische Detailangaben
Beteiligte: Morrin, Maureen, Krishna, Aradhna, Lwin, May O.
In: Journal of Consumer Psychology, 21, 2011, 3, S. 354-361
veröffentlicht:
Elsevier
Medientyp: Artikel, E-Artikel

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Umfang: 354-361
ISSN: 1057-7408
veröffentlicht in: Journal of Consumer Psychology
Sprache: Englisch
Kollektion: sid-55-col-jstoras4
JSTOR Arts & Sciences IV Archive
Inhaltsangabe

<p>Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to "retroactive interference," i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent-based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long-term memory, and reasons why interference occurs.</p>