The Effect of Nutrition Information on Brand Rating: Test for a Non-Use Benefit

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: FREIDEN, JON B.
In: The Journal of Consumer Affairs, 15, 1981, 1, S. 106-114
veröffentlicht:
University of Wisconsin Press
Medientyp: Artikel, E-Artikel

Nicht angemeldet

weitere Informationen
Umfang: 106-114
ISSN: 0022-0078
1745-6606
veröffentlicht in: The Journal of Consumer Affairs
Sprache: Englisch
Schlagwörter:
Kollektion: sid-55-col-jstorbusiness4archive
sid-55-col-jstorbusiness
JSTOR Business IV Archive
JSTOR Business & Economics
Inhaltsangabe

<p>Although consumers tend to express positive attitudes toward nutrition labeling when questioned directly, research indicates that most people do not use the information to help them make purchase decisions. While direct usage rates may be low, there may, however, be non-use benefits associated with the information. This article describes the findings from a laboratory experiment which employed an indirect and highly structured research method to study an important non-use benefit. The results indicate that consumers have more favorable attitudes toward food products which supply more information on the label.</p>