| Beteiligte: | , |
|---|---|
| In: | Marketing Science, 28, 2009, 4, S. 617-619 |
| veröffentlicht: |
Institute for Operations Research and the Management Sciences
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 617-619 |
|---|---|
| ISSN: |
0732-2399
1526-548X |
| veröffentlicht in: | Marketing Science |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |
<p>We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces. The winner, describing a collaboration between National Academies Press and a team based at the University of Maryland, involves a sequenced program of research to calibrate price sensitivity of digital media. The other two finalists address a model to optimize the distribution of used cars geographically depending on local conditions, and a model to use price and distribution strategies to improve product profitability of P&G's heavy-duty detergent brands in India.</p> |