| Beteiligte: | , |
|---|---|
| In: | Journal of Consumer Research, 5, 1978, 3, S. 159-162 |
| veröffentlicht: |
Journal of Consumer Research
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 159-162 |
|---|---|
| ISSN: |
1537-5277
0093-5301 |
| veröffentlicht in: | Journal of Consumer Research |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |
<p>Most consumer research uses either a dispositional or a situational conceptual orientation for all types of behavior. This article explores the value of using a moderating variable to identify which individuals are primarily influenced by either dispositional or situational variables.</p> |