%0 Article, E-Article %A Bearden, William O. and Etzel, Michael J. %I Journal of Consumer Research %D 1982 %D 1982 %G English %@ 0093-5301 %@ 1537-5277 %~ adlr.link - Literatur für Kommunikations- und Medienwissenschaftler %T Reference Group Influence on Product and Brand Purchase Decisions %V 9 %J Journal of Consumer Research %V 9 %N 2 %P 183-194 %U https://www.jstor.org/stable/2489127 %X

Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.

%Z https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS8yNDg5MTI3 %U https://katalog.adlr.link/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS8yNDg5MTI3