Bibliographische Detailangaben
Beteiligte: Belk, Russell W.
In: Journal of Consumer Research, 15, 1988, 2, S. 139-168
veröffentlicht:
Journal of Consumer Research
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 139-168
ISSN: 0093-5301
1537-5277
veröffentlicht in: Journal of Consumer Research
Sprache: Englisch
Kollektion: sid-55-col-jstoras4
sid-55-col-jstorbusiness1archive
sid-55-col-jstorbusiness
JSTOR Arts & Sciences IV Archive
JSTOR Business I Archive
JSTOR Business & Economics
Inhaltsangabe

<p>Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior. Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choice.</p>