The Critical Imagination: Emancipatory Interests in Consumer Research

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Bibliographische Detailangaben
Beteiligte: Murray, Jeff B., Ozanne, Julie L.
In: Journal of Consumer Research, 18, 1991, 2, S. 129-144
veröffentlicht:
University of Chicago Press
Medientyp: Artikel, E-Artikel

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Umfang: 129-144
ISSN: 1537-5277
0093-5301
veröffentlicht in: Journal of Consumer Research
Sprache: Englisch
Kollektion: sid-55-col-jstoras4
sid-55-col-jstorbusiness1archive
sid-55-col-jstorbusiness
JSTOR Arts & Sciences IV Archive
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JSTOR Business & Economics
Inhaltsangabe

<p>Critical theory is presented as an interdisciplinary approach to seeking knowledge about consumers. Critical theory holds that social problems often result from groups in society being constrained by social structures and processes that they themselves construct and maintain. Critical research involves grasping both the intersubjective understandings of the groups involved and the historical-empirical understanding of the potentially constraining objective social conditions. Contradictions that are discovered provide the stimuli for change. Through the process of critique and dialogue, the critical researcher tries to help people imagine alternative social organizations that facilitate the development of human potential free from constraints.</p>