Beteiligte: | , |
---|---|
In: | Journal of Consumer Research, 18, 1991, 2, S. 129-144 |
veröffentlicht: |
University of Chicago Press
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 129-144 |
---|---|
ISSN: |
1537-5277
0093-5301 |
veröffentlicht in: | Journal of Consumer Research |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |
<p>Critical theory is presented as an interdisciplinary approach to seeking knowledge about consumers. Critical theory holds that social problems often result from groups in society being constrained by social structures and processes that they themselves construct and maintain. Critical research involves grasping both the intersubjective understandings of the groups involved and the historical-empirical understanding of the potentially constraining objective social conditions. Contradictions that are discovered provide the stimuli for change. Through the process of critique and dialogue, the critical researcher tries to help people imagine alternative social organizations that facilitate the development of human potential free from constraints.</p> |