Titel: | From Agenda Setting to Refusal Setting: Survey Nonresponse as a Function of Media Coverage across the 2004 Election Cycle; |
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Beteiligte: | , |
In: | The Public Opinion Quarterly, 71, 2007, 4, S. 539-559 |
veröffentlicht: |
Oxford University Press
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Medientyp: | Artikel, E-Artikel |
Umfang: | 539-559 |
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ISSN: |
0033-362X
1537-5331 |
veröffentlicht in: | The Public Opinion Quarterly |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstoras1 JSTOR Arts & Sciences I Archive |
<p>Past research suggests that there is a relationship between survey response and topic salience, namely that individuals responding to a survey are likely to find the survey topic more salient than nonrespondents do. For election surveys, nonresponse resulting from a lack of salience can influence findings because respondents may be more interested in politics than nonrespondents. The agenda-setting model suggests that media coverage should heighten salience. Thus, as media coverage of political campaigns increases over the course of an election, refusals to a political survey should decline. Using data from the National Annenberg Election Survey (NAES), which was conducted nearly continuously in 2004, this study investigates the issue of nonresponse in a random digit dial telephone survey across the election cycle by examining daily changes in the refusal rates using time-series analysis. Content analyses of the frequencies of presidential campaign stories mentioned in the New York Times and three network news broadcasts were matched against a time series from the NAES to demonstrate that increases in media coverage of the election were negatively related to the survey refusal rate.</p> |