Beteiligte: | |
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In: | Journal of Public Policy & Marketing, 26, 2007, 1, S. 126-130 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 126-130 |
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ISSN: |
0743-9156
|
veröffentlicht in: | Journal of Public Policy & Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>The author addresses the concerns expressed by some scholars in "The Sages Speak" special section of the Spring 2005 issue of Journal of Public Policy & Marketing—prominently, those of McAlister and, especially, Morris Holbrook—in response to Wilkie and Moore's (2003) "4 Eras" article. The author also offers a resolution to some earnest but possibly overdrawn differences within the marketing academic profession. Although the junction between these issues and the public policy domain may initially seem tenuous, it is brought out in this essay.</p> |