| Beteiligte: | , |
|---|---|
| In: | Journal of Marketing Research, 10, 1973, 3, S. 295-300 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 295-300 |
|---|---|
| ISSN: |
0022-2437
|
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Although numerous demographic and behavioral characteristics have been associated with early triers, little research has been done examining the relationship between early trial and product attributes. This study suggests that the degree of newness of a product is a major factor in determining who tries it.</p> |