Authors and Corporations: | |
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In: | Journal of Marketing Research, 15, 1978, 1, p. 164-164 |
published: |
American Marketing Association
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Media Type: | Article, E-Article |
Physical Description: | 164-164 |
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ISSN: | 0022-2437 |
Published in: | Journal of Marketing Research |
Language: | English |
Subjects: | |
Source: | JSTOR Business II Archive JSTOR Arts & Sciences VII Archive |