Review: Do-It-Yourself Marketing Research


Bibliographic Details
Authors and Corporations: Penn, William S.
In: Journal of Marketing Research, 15, 1978, 1, p. 164-164
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description:164-164
ISSN: 0022-2437
Published in: Journal of Marketing Research
Language: English
Subjects:
New Books in Review
Source:JSTOR Business II Archive
JSTOR Arts & Sciences VII Archive