Beteiligte: | , |
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In: | Journal of Marketing Research, 15, 1978, 2, S. 290-293 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 290-293 |
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ISSN: |
0022-2437
|
veröffentlicht in: | Journal of Marketing Research |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Testing the effect of business reply permits versus stamped envelopes on the return rate for mail surveys shows that even though stamps still produce a significantly higher response, the differential between the two options appears to be diminishing. The dramatic effect of recent changes in business reply permit rates on the cost effectiveness between the two alternative return mail forms is demonstrated.</p> |