| Beteiligte: | , , , |
|---|---|
| In: | Journal of Marketing Research, 22, 1985, 2, S. 185-191 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 185-191 |
|---|---|
| ISSN: |
0022-2437
|
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Performance evaluation of salespeople is examined from an attribution perspective in a field study involving sales managers. Findings support the presence of an attribution bias. Effort significantly influenced sales managers' evaluations, but task difficulty had no measurable effect on performance appraisal.</p> |