| Beteiligte: | |
|---|---|
| In: | Journal of Marketing Research, 24, 1987, 1, S. 127-129 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 127-129 |
|---|---|
| ISSN: |
0022-2437
|
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The author offers some reflections on Howell's critique. He provides clarifications and explanations of the Gaski (1986) article including, in one instance, information not originally reported. Some, but not all, of Howell's criticisms are disputed, some are elaborated upon, and corollary questions are raised about his note in its own right.</p> |