Authors and Corporations: | |
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In: | Communication research reports, 33, 2016, 3 |
Media Type: | Article, E-Article |
ISSN: |
0882-4096
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published in: | Communication research reports |
Language: | English |
Collection: | OLC SSG Medien- / Kommunikationswissenschaft OLC SSG Informations-, Buch- und Bibliothekswesen |
A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253,188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement. |