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BIRGing, CORFing, and Twitter Activity Following a Political Referendum: Examining Social Media Acti...

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Bibliographic Details
Authors and Corporations: Lachlan, Kenneth A, Levy, David R
In: Communication research reports : a publication of the Eastern Communication Association, 33, 2016, 3
Media Type: Article, E-Article

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DOI: http://dx.doi.org/10.1080/08824096.2016.1186625 DOI: http://www.tandfonline.com/doi/abs/10.1080/08824096.2016.1186625 Get additional information online
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further information
ISSN: 0882-4096
published in: Communication research reports : a publication of the Eastern Communication Association
Language: English
Collection:OLC SSG Informations-, Buch- und Bibliothekswesen
OLC SSG Medien- / Kommunikationswissenschaft
Table of Contents
Summary:

A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253,188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement.

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