BIRGing, CORFing, and Twitter Activity Following a Political Referendum: Examining Social Media Acti...
|Authors and Corporations:|
|In:||Communication research reports, 33, 2016, 3|
|Media Type:||Article, E-Article|
|published in:||Communication research reports|
|Collection:||OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Informations-, Buch- und Bibliothekswesen
A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253,188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement.