Titel: | On the Use of Beats-Per-Minute and Interbeat Interval in the Analysis of Cardiac Responses to Mediated Messages; |
---|---|
Beteiligte: | , , , |
In: | Communication research reports, 34, 2017, 3 |
Medientyp: | Artikel, E-Artikel |
ISSN: |
0882-4096
|
---|---|
veröffentlicht in: | Communication research reports |
Sprache: | Englisch |
Kollektion: | OLC SSG Medien- / Kommunikationswissenschaft OLC SSG Informations-, Buch- und Bibliothekswesen |
The measurement of an individual's heart rate has many relevant theoretical implications for communication research. However, there are reasons to believe that the most common way of reporting cardiac response-beats per minute (BPM)-might not be appropriate for all methodological situations. This article presents an overview of the historical use of cardiac activity within communication research, and provides a summary of the current conceptualizations of attention and resource allocation. To fully understand the difference between BPM and interbeat interval (IBI)-an alternate method for reporting cardiac response-a comparative analysis was performed on a data set from a previously published study. This article concludes with a set of suggestions that researchers may want to consider when utilizing BPM or IBI within communication research. |