Skip to search Skip to content
adlr.link
Register
Log Out Login My Account
Toggle language en
  • English
  • German
Toggle navigation Menu Close
  • Advanced Search
  • Databases
  • New print publications
  • Blog
  • About us
  • FAQs
  • Services for Subject Specialists
  • Select format pre-filter  All

Crisis response vs crisis cluster: a test of situational crisis communication theory on two crisis c...

Saved in:
  • Toolbar
  • Cite this
  • E-mail this
  • Export to Citavi/EndNote
  • Export to BibTeX
  • Export to RIS

Bibliographic Details
Authors and Corporations: Kriyantono, Rachmat, Mckenna, Bernard
published: Penerbit Universiti Kebangsaan Malaysia, 2019
Media Type: Article, E-Article

Get it

http://journalarticle.ukm.my/13178/
This title is from the Bielefeld Academic Search Engine.

Some documents from this source may not be accessible as full text.
further information
ISSN: 01281496
Language: English
Collection:National University of Malaysia: UKM Journal Article Repository
BASE - Bielefeld Academic Search Engine
Table of Contents
Summary:

Situational crisis communication theory (SCCT) is applied in this research to evaluate Air Asia crisis responses. The research tests whether crisis responses are consistent with the SCCT premise related to situation when a crisis has more than one cluster. SCCT argues that in this case, organisation’s crisis response strategy is adjusted according to the crisis clusters. The crisis manager can use a defensive strategy for victim cluster and an accommodative strategy when the company has intentional cluster. From the premise, the researchers formulates a proposition: because of having two crisis clusters (victim and intentional clusters), the crisis response strategies of Air Asia are defensive and accommodative. This study analyses both news and press releases on the selected crisis. The content analysis of media news reveals that the company has both intentional and victim clusters, although the intentional cluster is reported more frequently. Content analysis of the company’s press releases identifies that the response strategies are accommodative and bolstering instead of accommodative and defensive. Accommodative strategy is used because most public attributions appeared to be intentional, while a defensive strategy is not applied because the media rarely reported the event as victim cluster. As a result, the company were able to successfully deal with the crisis. It can be concluded that a company with two crisis clusters should choose the relevant crisis response strategy in accordance with the type of the cluster in the public domain.

Contact us

Dr. Sebastian Stoppe
Projektkoordinator
+49 341 9730626

contact form
  • Terms of Use
  • Privacy Policy

A service of

Leipzig University Library - UBL Logo

Funded by

funded by Deutsche Forschungsgemeinschaft - DFG Logo

Powered by

powered by finc - finc Logo
powered by VuFind - VuFind Logo

© Universitätsbibliothek Leipzig | Imprint

Loading ...