Ressourcen für die Kommunikations-, Medien- und Filmwissenschaft

A Critical Analysis of Socio-Cultural Impact of New Media on Users in India

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veröffentlicht: Global Media Journal, 2013
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Details: Media are one of the factors of social change. New media have generated debate regarding its influence on society and culture. The history of media studies has shown how communication researchers evolved theories of media effects on the basis of their studies involving print, radio and t.v. and helped improve the understanding of social impact of media raising critical issues of media access and its impact on social institutions. Based on a survey of 801 users of Internet and mobile phones, this study analyzes media habits and social cultural impact on the behaviour and attitude. This is a study conducted in the State of Karnataka, regarded as the IT bowl of India. The study of media exposure shows significant results. There is significant relationship between the age of the respondents and the use of computers. It may be inferred that using computers varies from one age group to another. Further, there is no significant relationship between the age of the respondents and the use of mobile phones. There is no significant relationship between the gender and the surfing of internet. However, there is significant relationship between the level of education and the surfing of internet. Access to internet varies with one’s economic background. Income does influence the exposure to internet. There is significant relationship between exposure to print and broadcast media and surfing of internet. The socio-cultural impact of internet reveals that internet has made difference in the lives of the users (t=17.56) with regard to language and increase in the level of knowledge. However, the respondents feel that internet has not influenced the behavior, physical appearance and dressing style. Internet has not reduced the social contacts with friends and relatives say the study. Contrary to popular belief internet has not affected the reading habits of the people. Exposure to internet has also not affected the people’s access to traditional media like radio and television. Respondents claim that these new media have not made people less hard working and has not come in the way of professional duties and are not a cause for depression, frustration and loneliness. However, the study shows that lack of computer literacy develops inferiority complex among people and people also view internet as a symbol of modernity and they felt connected to the world.
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