Beteiligte: | , |
---|---|
veröffentlicht: | 2015 |
Medientyp: | Buch, E-Book |
Beschreibung: | Veröffentlichungsversion begutachtet (peer reviewed) In: ESSACHESS - Journal for Communication Studies ; 8 (2015) 1 ; 113-122 |
---|---|
Sprache: | Französisch |
Schlagwörter: | |
Kollektion: | SSOAR Social Science Open Access Repository |
In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation. |