Television commercials and fading behavioral brand choice effects in Austrian children - Arendt, Florian and Naderer, Brigitte and Abdollahi, Maral and Mittelberger, Andreas and Surzhyk, Olga and Zhou, Lin editor = {Naderer, Brigitte}, editor = {Abdollahi, Maral}, editor = {Mittelberger, Andreas}, editor = {Surzhyk, Olga}, editor = {Zhou, Lin}, (2015)
Keywords: Cartoon; Ernaehrung; Essverhalten; Experiment; Fernsehwerbung; Kind; Markenprodukt; Medienwirkung; Pre-Teen; Werbewirkung; Cartoon; Ernaehrung; Essverhalten; Experiment; Fernsehwerbung; Kind; Markenprodukt; Medienwirkung; Pre-Teen; Werbewirkung