Commercial media literacy what does it do, to whom — and does it matter?

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Eagle, Lynne (VerfasserIn)
veröffentlicht:
2007
Teil von: , Erschienen in: Journal of Advertising, volume 36 / 2007, number 2, pp. 101 - 110. [ISSN: 0091-3367; 1557-7805]
Medientyp: Artikel, E-Artikel

Get it

Diese Ressource ist frei verfügbar.
weitere Informationen
Beschreibung: freier Zugang
Umfang: 22 p.
Sprache: Englisch
Teil von: , Erschienen in: Journal of Advertising, volume 36 / 2007, number 2, pp. 101 - 110. [ISSN: 0091-3367; 1557-7805]
Schlagwörter:
Kollektion: Datenbank Internetquellen
Inhaltsangabe

"Commercially-sponsored media literacy initiatives aimed at educating children about the persuasive nature of advertising are evaluated against implicit theories underlying their use, criticisms of the motivation behind their implementation and effectiveness evidence. Media literacy intervention analysis should be situated more explicitly within the context of the agerelated development of cognitive skills and also within the debate regarding possible negative impacts of persuasive communication. Additionally, the debate, the development of future interventions, and research into the complex combination of factors influencing dietary and lifestyle choices should incorporate evolving media forms, media convergence and the blurring of advertising, information and entertainment. Recommendations for addressing the dearth of empirical data conclude the paper." [Information des Anbieters]

Theoretical Framework; Commercially-sponsored Media Literacy Interventions: Available Evidence Regarding Effects and Effectiveness; Policy and Research Recommendations; References;