"World-class" public relations one decade later
does the model still apply?

"Dr. Wakefield’s article reexamines one of the few follow-up studies to a generic/specific theory that focuses on organizational public relation. The original model explained a number of factors that should exist at both the global and local levels in order for an international public relations program to be effective. This model was created a decade ago before the internet and social media stated to add increased complexities to public relations practice. The current study examines this model in the context of current media and tests it using qualitative textual analysis of writings of many international public relations practitioners." [Information des Anbieters]