A three-year longitudinal analysis of social and emerging media use in public relations practice

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Bibliographische Detailangaben
Beteiligte: Wright, Donald K. (VerfasserIn), Hinson, Michelle Drifka
veröffentlicht:
2011
Teil von: , Erschienen in: Public relations journal ; Vol. 5, 2011, No 3 [ISSN: 1942-4604]
Medientyp: Artikel, E-Artikel

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Beschreibung: freier Zugang
Umfang: 32 p.
Sprache: Englisch
Teil von: , Erschienen in: Public relations journal ; Vol. 5, 2011, No 3 [ISSN: 1942-4604]
Schlagwörter:
Kollektion: Datenbank Internetquellen
Inhaltsangabe

"The three-year longitudinal analysis trend study authored by Don Wright and Michelle Hinson surveyed more than 1,600 public relations practitioners over a three-year period and found that the use of social and other emerging communications media has continued to increase each year. New communications media – especially blogs, micro-blogs and social media networks – are providing unique new ways for organizations to communicate with strategic publics. Results also found social networking site Facebook was considered to be the most important medium for public relations messages in 2010 and 2011. Huge increases were reported in public relations use of Twitter and YouTube between 2009 and 2010." [Information des Anbieters]

Literature review; Purpose of the study; Method; Results; Summary of conclusions;