Beteiligte: | , |
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veröffentlicht: |
2011
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Teil von: |
, Erschienen in: Public relations journal ; Vol. 5, 2011, No 3 [ISSN: 1942-4604]
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Medientyp: | Artikel, E-Artikel |
Beschreibung: | freier Zugang |
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Umfang: | 24 p. |
Sprache: | Englisch |
Teil von: |
, Erschienen in: Public relations journal ; Vol. 5, 2011, No 3 [ISSN: 1942-4604]
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Schlagwörter: | |
Kollektion: | Datenbank Internetquellen |
"The purpose of the Erzikova and Berger article is to investigate possible similarities and differences in American and Russian public relations students’ interpretations of such concepts as leaders and leadership in public relations. American and Russian students were similar in their perceptions of the public relations profession as prestigious and glamorous and public relations leaders as superior to other leaders. Significant differences emerged between American and Russian participants on the three main issues—professional ethics, creativity, and the nature of leadership. American students believed that public relations is inherently ethical and society-oriented while Russian participants in this study considered public relations to be hidden persuasion." [Information des Anbieters] |
Literature review; Research questions; Method; Results; Discussion and conclusion |