A critical analysis of greenwashing claims

"Dr. Gallicano’s article points out that the number of companies issuing "green claims" over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly, corporations are accused of greenwashing on websites that house such forums. The purpose of this article was to begin to evaluate the fairness of the critical public’s greenwashing accusations through a study of environmental criticisms against a company. The article presents the first comprehensive framework for evaluating whether organizations are engaging in greenwashing. Results should be useful to both scholars and practitioners. Recommendations for studies about greenwashing are also presented." [Information des Anbieters]