Understanding the effect of corporate social responsibility on consumer purchase intention

"This issue’s contribution from Melissa Dodd and Dustin Supa examines the effect of consumer social responsibility on consumer purchase intention by using Ajzen and Fishbein’s theory of reasoned action. The study utilizes the hypothesis that a positive association exists between an organization’s involvement in CSR programs and consumer’s purchase intentions – indicating that consumers are more likely to purchase an organization’s product if that organization is involved in socially responsible practices. The study further questions whether consumers are aware of specific organizational involvement or specific noninvolvement of CSR practices. Results indicate a positive relationship exists between corporate social responsibility practices and consumer purchase intention." [Information des Anbieters]