Bibliographische Detailangaben
Beteiligte: Moody, Reginald F. (VerfasserIn)
veröffentlicht:
2011
Teil von: , Erschienen in: Public relations journal, volume 5 / 2011, number 2, 20 p. [ISSN: 1942-4604]
Medientyp: Artikel, E-Artikel

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Beschreibung: freier Zugang
Umfang: 20 p.
Sprache: Englisch
Teil von: , Erschienen in: Public relations journal, volume 5 / 2011, number 2, 20 p. [ISSN: 1942-4604]
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Kollektion: Datenbank Internetquellen
Inhaltsangabe

"In an effort to expand and compare results with a 2008 study of newspaper editors, Dr. Moody’s article asked this question: Do TV assignment editors have similar preferences for writing style in press releases as do their newspaper counterparts, or are they inclined to respond differently, owing to the demands of TV audiences and the characteristics of the broadcast medium? Results of this experiment indicate that TV assignment editors are just as likely as newspaper editors to use all or part of press releases written in either the inverted pyramid style or narrative style. However, the two have mixed opinions as to which writing style produces a more interesting and enjoyable, more informative, clearer and more understandable and more credible press release. Dr. Moody discusses how public relations students and professionals can benefit from this disparity of response between TV assignment editors and newspaper editors in the acceptance or rejection of news releases based on writing style." [Information des Anbieters]

Background; Method; Survey; Analysis; Discussion; Conclusion